JOHN HRZIC · EXECUTIVE RESUME
Fractional executive leadership · AI systems · Growth

JOHN HRZIC

Growth Partner | Fractional CMO / Chief AI Officer | AI Systems Architect

Selected impact

$200M+Capital influenced
40%+Operational overhead reduction
20+ yearsDigital growth and GTM
2 exitsDistribution and ad tech ventures
25+ teamLed in ad network growth

Professional experience

SynthOS · Partner & AI Systems Architect

2024 – Present
  • Architected an agentic business OS with workspace authority, policy gates, context brokerage, model routing, spend controls, knowledge vaults and signed execution receipts; AI workflow deployments reduced client operational overhead by 40%+.
  • Defined human approval boundaries for privileged actions and built evidence-driven workflows for provider reconciliation, task continuity and auditability.
  • Directed technical reviews of multi-tenant isolation, lifecycle controls, SSRF/path protections and operational readiness while coordinating implementation and test evidence.
  • Designed reusable business assistant and revenue workflows across service industries, connecting knowledge, skills, channel rules and conversion measurement.

LedgerLink · Partner, GTM & Marketing

2023 – 2025
  • Translated blockchain and financial-data infrastructure into institutional messaging, partner narratives and commercial acquisition plans.
  • Worked with technical leadership on enterprise use cases, positioning and buyer journeys for regulated financial audiences.

Layer One X · Chief Marketing Officer

2023 – 2024
  • Led go-to-market and ecosystem communications for a cross-chain Layer 1 protocol, turning interoperability architecture into developer, validator and partner campaigns.
  • Aligned product milestones, launch content, community acquisition and performance reporting with technical and executive teams.

Computecoin / Oort · Chief Marketing Officer

2021 – 2023
  • Built the commercial narrative for decentralized storage and compute, connecting node economics, infrastructure capability and developer use cases.
  • Directed ecosystem marketing, community operations, content and partner campaigns across global channels.

Strategic Growth & Fractional Advisory · CMO / Growth Partner

2016 – Present
  • Influenced $200M+ in capital allocation, venture funding and market expansion across advisory and venture work; advised teams on positioning, channel economics, attribution, digital acquisition and AI adoption.
  • Built GTM plans that connect technical product features to buyer intent, lead qualification, CRM workflow and measurable pipeline.

Digital Platforms & Advertising · Growth Leadership

  • Built Smart TV and mobile distribution partnerships spanning Roku, Fire TV, Samsung and Apple TV; helped scale an ecosystem reported at 47M subscribers and roughly 700M installs.
  • Led real-time bidding and performance marketing teams of 25+, applying audience data, conversion analysis and media optimization to growth.